A business based on systems means that a business owner can go on vacation and the business will not only survive but thrive. The process of transitioning from a People Oriented Business to a Systems Oriented Business is not for the faint of heart. It takes some good old-fashioned elbow grease. However, if you will answer just four questions, you too can be set free.

1. The Why?

2. The What?

3. The Who?

4. The How?

We are going to explore the first two areas in this article.

1. The Why - Before you take on the process of systemization, you must answer one question. Why are you in business in the first place? The answer to this question will be the fuel that you will need for this undertaking. Friedrich Nietzsche, the German Philosopher said “He who has a why to live for can bear almost any how.” Without a Why, it is difficult if not impossible to sustain a small business for any significant time. The answer to this question will be your business’s Vision Statement.

It follows that the bigger your WHY, the easier this process will seem. Another word for WHY is PURPOSE. When you are passionate about your WHY, you can move mountains. It’s like the difference between the force of the water coming out of your shower and your fire hose. Another example would be the power of the Sun harnessed by a magnifying glass. The Sun alone will make a piece of paper hot. The Sun through a magnifying glass will set it on fire.

Vision statement should be a couple of paragraphs and include items such as culture, number of customers, gross profits, number of employees, number of locations, types of products and services etc.

A few questions that will help you determine your WHY.

  • What problem does your business solve?
  • Whose lives or businesses will be better because of my business exists?
  • Where are these people located?
  • What is the most efficient way of delivering your solution to the people that need it?
  • What does my business need to look like in 3, 5 and 10 years to reach the maximum number of people that need our solution?

2. The What - Once you have determined your WHY, it is time to determine how it will achieve this vision every day. We will call the second part your Mission Statement. Your Vision is where you are heading. The Mission is how you are going get there. A good mission statement should clearly communicate your company’s values and the experience your customers can expect.

Writing down the answers to these questions will help you clarify your WHAT.

  • What is the image that you want your business to convey?
  • How will you create that image?
  • What is the nature of your products and services?
  • What is the quality of your product or service?
  • What do you do cheaper, faster or better than the rest of the pack?
  • How do the answers to these questions related to your WHY.

In part 2 of Get Me Off This Treadmill, I will cover The WHO and The HOW.

For information on this topic you can contact me at or call 940-591-0600.


Monday9:00AM - 5:00PM
Tuesday9:00AM - 5:00PM
Wednesday9:00AM - 5:00PM
Thursday9:00AM - 5:00PM
Friday9:00AM - 5:00PM


/ keep in touch

Reib Law

412 S. Carroll,

Suite 1000,

Denton, TX 76201

Phone. 940-591-0600