The Problem with How Law Gets Done
In 2011, Scott Reib was on the verge of his first million-dollar year. From the outside, everything looked like success. But something was wrong.
His clients—the small business owners he genuinely wanted to help—weren’t calling him. Not because they didn’t have legal questions. Because every time they picked up the phone, the clock started. At 00 an hour, even a quick call felt like a penalty. So they Googled it instead. They asked a friend. They hoped for the best.
And they kept ending up in his office anyway—six months later, when the problem had compounded into something expensive and painful.
That’s when Scott had the realization that changed everything: it wasn’t his clients who had a problem with lawyers. It was the way lawyers billed.
The billable hour doesn’t just create friction—it creates a conflict of interest. The more problems you have, the more the law firm makes. That model has never served the small business owner. It was designed for someone else entirely.
So Scott scrapped it.
In 2012, he built the ACCESS PLAN™—a flat-fee legal subscription that gives entrepreneurs unlimited access to a legal coach. No clock running. No bill for asking a question. Just proactive legal partnership the way it should have always worked. Primary care, not emergency room.
It was the first model of its kind. Today it’s Reib Law’s flagship offering—and Scott now consults other attorneys on building it too.
Scott has written two books on building a business that lasts—The Shatterproof Entrepreneur and The Shatterproof Leader—and hosts The Shatterproof Entrepreneur Podcast, where he brings the same no-nonsense, lawyer-as-primary-care philosophy to entrepreneurs at every stage.
The mission isn’t to get more clients. It’s to change an industry.
They treated me like an emergency room—when what they actually needed was a primary care doctor. That’s not a client problem. That’s a billing model problem.Scott Reib