Episode 16: Media Ready— Strategies for Driving Endless Qualified Leads with Angel Tuccy
“The struggle with most entrepreneurs is they don't have enough leads. They don't have enough leads because they're not talking to enough of the target audience every week.” —Angel Tuccy
Leveraging media is the perfect way to generate an endless stream of qualified leads without heavy lifting. While social media algorithms are unpredictable and paid ads come at a cost, the media is hungry for great stories to share. Hence, whether you want new customers today or customers for life, learning how to get in front of the right media outlets is a strategic move that pays dividends for years to come.
In this episode, Scott sits down with Angel Tuccy. Angel is a media expert and entrepreneur who has transformed the landscape of podcasting and professional visibility. As the founder of Media Firestorm, she helps entrepreneurs leverage media exposure to generate qualified leads and grow their businesses.
Listen in as Scott and Angel share actionable strategies for using media to grow your brand, plus valuable lessons on protecting your work through strategic partnerships and legal structures.
Connect with Angel:
Angel Tuccy is an Award-Winning Speaker, Radio Host, TV Producer, PR Media Specialist, and 15-time Best Selling Author.
Angel has over 15+ years of expertise in PR, guest booking & Media Specialisation having completed over 2,500 broadcasts & interviewed over 5,000 guests.
Angel brings her experience as an award-winning speaker having been recognized as "Most Influential Women of The Year" & "Best Morning Talk Show" as well as her expertise in booking guests on some of the most sought-after shows.
With her help, her clients have been featured in thousands of major media publications, television, radio, podcasts, magazines, and stages.
She and her husband live in Orlando, FL, within an hour of all 3 of their kids.
Angel's core focus in the business is bringing our vision to life as an integrator & head of product delivery.
Episode Highlights:
03:14 Pivoting From Radio to Speaking
07:36 How to Leverage Media Exposure for Business Building
12:14 How to Get Booked on Podcasts Every Week
15:32 Leveraging Podcast Interviews for Lead Generation
23:05 Protect Your Business
Take your brand and biz to new levels as @reiblaw and Media Firestorm Founder, Angel Tuccy talk about leveraging the media to generate endless leads, things to consider before pitching to outlets, and protecting your business as you grow. Listen in! #Podcast #NewPodcast #TheShatterproofEntrepreneur #leadgeneration #Podcasting #MediaStrategy #BusinessGrowth #ProtectYourBrand #Visibility
Quotes:
06:11 “It's really nice to have a buddy with you, and to help with just navigating everything.” —Angel Tuccy
07:55 “It doesn't matter how long your business has been around. It doesn't matter how many customers you have, it doesn't even matter what your revenue is— the power of leveraging an established audience is always going to be the fastest way to create exposure and visibility.” —Angel Tuccy
09:09 “The first thing you should do is get clear on who is your audience. Think about the problem you solve and who is the audience that you solve it for because that will help you narrow in and focus on the right media opportunities.” —Angel Tuccy
22:07 “The struggle with most entrepreneurs is they don't have enough leads. They don't have enough leads because they're not talking to enough of the target audience every week.” —Angel Tuccy
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