Episode 7: Passion to Profits: How to Build Online Courses and Webinars that Sell Themselves with Jacob Salem
“Don't compare your current situation to everybody else's highlight reel that's on social media.” —Jacob Salem
As more learning has shifted online, the demand for high-quality, engaging course content has never been higher. Yet creating a successful program requires more than just great content— it demands strategic packaging and promotion.
In this episode, serial entrepreneur Jacob Salem joins Scott to provide an inspiring roadmap for turning your passion into prosperity. Before founding EZMetrics ™, Jacob took a leap of faith to invest in himself through Zig Ziglar training, which led to an opportunity to manage their Facebook page. He was then able to turn this project into a thriving digital marketing agency through relentless action and learning.
Listen in as Scott and Jacob share strategies for cold outreach, webinars, and monetizing your expertise through information products, the importance of faith in entrepreneurship, how to create online courses that sell on autopilot, battle-tested models for generating passive income by packaging your knowledge, the value of community support, plus much more.
Connect with Jacob:
Jacob Salem is a serial entrepreneur and speaker who has been involved with Zig Ziglar Corporation for over 10 years. He is the founder and CEO of EZMetrics™, a global digital marketing agency. Jacob helps speakers, trainers, and coaches monetize their expertise through his online courses and inner circle program. As a sought-after speaker himself, Jacob shares his experiences in entrepreneurship and strategies for building successful information-based businesses. He is passionate about helping others grow their businesses and discover ways to financially prosper through leveraging their voice both online and offline. In his spare time, Jacob enjoys aviation, martial arts, and spending time with his family.
Episode Highlights:
02:00 Investing in Oneself
05:47 Turn Social Media Following Into Financial Success
12:13 Monetize Your Voice
16:48 Marketing Strategies
24:28 Overcoming Struggles as Christian Entrepreneurs
28:24 Faith-Driven Entrepreneurship
Turn your gold mine of knowledge into profit. Uncover timeless models for creating in-demand online courses selling on autopilot with @reiblaw and EZMetrics™ Founder, @ChaplainSalem. #Podcast #NewPodcast #TheShatterproofEntrepreneur #FaithDrivenBusiness #onlinecourses #webinar #monitizeyourknowledge #passiveincome #socialmediamarketing #businessstrategy #digitalmarketing
Quotes:
03:32 “The best investment you'll ever make is in yourself. You'll never regret investing in yourself.” —Jacob Salem
10:20 “We have to be chasing big things.” —Jacob Salem
17:00 “When you're building a mastermind or inner circle, create it in a way where anybody can enter or exit at any time. That way, somebody who's just starting can join your program, somebody who's already well established can join your program.” —Jacob Salem
18:35 “Webinars are so huge. It's a way to grow literally any business because you can get your name out there and you can get in front of people. Webinars work.” —Jacob Salem
21:34 “If you're out there thinking about doing webinars, you need to make sure you know exactly who you're selling to. And then you have to make sure that you have the right offer, not just that someone would want. Otherwise, your success could hurt you because you could get a webinar full of people buying things that don't cover your costs.” —Scott Reib
24:31 “A lot of the Christian world gives off this perception that everything's good. And that's so far from the truth. Just because you become a Christian doesn't make you different, except that you have Christ to guide you.” —Scott Reib
26:28 “There is not a monetary figure on this statement: surround yourself with people who can encourage you who can inspire you, who can push you as entrepreneurs.” —Jacob Salem
26:49 “Don't compare your current situation to everybody else's highlight reel that's on social media.” —Jacob Salem
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