Episode 8: Turn Your Book Into a Business Tool: Publishing Strategies That Get Results with Ken Rochon
“A book does two parts: it talks about who the person is and the second part is it shows that they have results.” —Ken Rochon
Books have the power to be far more than just reading materials— they can function as powerful business tools. When an entrepreneur commits to writing a book, it allows them to codify their hard-earned expertise. A strategically published and promoted book also becomes a tool for scaling one's impact, sparking new opportunities, and building an enduring legacy through ideas that continue helping people for years to come.
This week, we hear from Ken Rochon, a publisher, photographer, and author of 47 books. Through his publishing company, Perfect Publishing, Ken helps other authors write and promote their books to build their businesses.
Discover how to leverage your expertise into a successful publishing business as Scott and Ken share practical tips for writing a book that converts, developing your message, scaling your impact beyond one-on-one meetings, making high-quality connections that grow your business, plus much more.
Connect with Ken:
Ken Rochon is a renaissance spiritual leader, who loves the arts and sciences. His calling is to amplify the messages of other spiritual leaders by leveraging like-minded and like-hearted audiences and leaders at offline events to collaborate their influence to cause social-proof viral campaigns that benefit everyone at the event. This viral campaign markets the message of the event to the world and in essence wakes the world up with a positive frequency that inspires people to learn more about the event, the leaders, the speakers, and the sponsors.
He has authored a lot of books on a multitude of topics including children, linguistics, marketing, networking, and travel. Ken is considered a humanitarian and philanthropist for the hundreds of events he and his company volunteer to support and market each year.
His desire to inspire living a purpose-driven life caused him to create The Umbrella Syndicat to support authors, leaders, and speakers. He is a specialist in creating “Social Proof Viral Campaigns” for some of the top events, leaders, non-profits, and organizations. His ability to see the vision of a leader and cause the perception of the vision to become a reality is one of the reasons he is included in so many amazing concepts, inventions, and projects.
Ken’s ability to capture the human spirit is the biggest reason he is sought after for some of the biggest events in the USA and now the world. Ken loves to travel and recently accomplished one of his bucket lists of visiting over 100 countries. Ken’s favorite place to travel is back home to spend time with his family. His son, Kenny, is the light of his life.
Telephone: 202-701-0911
Connect with Perfect Publishing:
Episode Highlights:
03:45 Business Card Management
07:51 Book Publishing and Marketing Strategies
13:15 Should You Write a Book?
16:27 The Importance of Social Proof in Investing
22:13 How to Make Your Book More Memorable
Building a business that creates a positive impact demands doing things beyond what is required. Tune in as @reiblaw and The Perfect Publishing founder, Ken Rochon, share unique strategies for networking, writing books that convert, and scaling your impact. #Podcast #NewPodcast #TheShatterproofEntrepreneur #Dr.Smiley #networkingsecrets #purposeoverprofit #publishingstrategies #scalingimpact #visiontoaction
Quotes:
03:48 “When you have that pandemic and you lose everything, you have to re-structure and you also have to rethink everything.” —Ken Rochon
08:13 “Without people that are visionaries, we don't get the assemblance of ideas, we don't get the assemblance of community, and we don't have the filter of causing greatness to happen.” —Ken Rochon
10:25 “Life is so precious, you can't keep putting off what you say you're going to do, you got to do it.” —Ken Rochon
10:46 “If you don't know what you're doing, you're gonna lose money.” —Ken Rochon
10:50 “Agreements are so vital. If you don't know how to read an agreement and know what you're getting, you probably have an upside down ROI or no ROI.” —Ken Rochon
12:34 “If you had a book working to get lots more conversations, those conversations at some points convert.” —Ken Rochon
13:51 “You can make some money selling books, but it's a long game. The better use of it is to make it a tool for leverage so that you can have more and better-qualified conversations.” —Scott Reib
16:28 “A book does two parts: it talks about who the person is and the second part is it shows that they have results.” —Ken Rochon
17:12 “If you're wanting to have an impact on the world, one to one doesn't accomplish it.” —Scott Reib
18:20 “The more unconditional you are, the more you share who you want to be for them.” —Ken Rochon
20:13 “When you serve, you win.” —Ken Rochon
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