Episode 9: How to Track Job Timelines and "Indirect" Costs Draining Your Profits with Madeline Stout

“You are not required to finish making a bad decision. But as an entrepreneur, you have to be responsible for your ship.” —Madeline Stout

Every dollar counts in business, yet many business owners continue to leave money on the table through reactive financial habits. By prioritizing financial stewardship and future-proofing their operations, entrepreneurs can focus on their craft, rather than constantly putting out financial fires.

This week, Madeline Stout, the founder of Profit Panda CFO, joins Scott to discuss how entrepreneurs can strengthen their financial management. 

Madeline goes beyond the numbers to be a strategic partner for business owners. She equips contractors with financial optimization strategies through hands-on guidance and technology. Her approach supports business owners in maximizing profits through informed financial stewardship.

Listen in as she highlights the importance of understanding your industry pains and opportunities as well as your company's true cash flow beyond basic financial statements. Scott and Madeline also list key indicators contractors often overlook such as burn rate, project timing overruns, lead tracking, and more. 

Connect with Madeline:

Madeline Stout is the founder of Profit Panda CFO, a fractional CFO services firm based in Nashville, Tennessee. She has over 12 years of experience in accounting, taxation, and financial consulting. 

Prior to starting Profit Panda, Madeline worked for a CPA firm specializing in mergers and acquisitions, where she gained valuable insights into business deals and acquisitions. She realized many entrepreneurs lacked strategic financial guidance, which impacted their business success and exit valuations.

Madeline founded Profit Panda to provide hands-on financial partnering and advice to business owners. In addition to traditional accounting services, her team helps clients understand key financial indicators, optimize cash flow, and make informed decisions. 

Madeline holds a passion for helping contractors and service-based businesses scale profitably. In her free time, she enjoys spending time with her husband and four children. 

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Episode Highlights:

  • 01:39 Making Informed Financial Decisions

  • 05:05 Optimization Strategies for Contractors

  • 08:10 Understanding Indirect Cost 

  • 11:06 White Labeling and Entrepreneurship 

  • 17:23 Prioritizing Stewardship


    Resources:

    Apps

    Profit Panda CFO App

    🎙️Android 

    🎙️Apple 


Maximize your profits! Join in as @reiblaw and @profitpandacfo founder, Madeline Stout share how you can optimize your cash flow through better analytics, tech, and coaching. #Podcast #NewPodcast #TheShatterproofEntrepreneur #profitandloss #financialstatements #taxplannning #cashflowmanagement #financialhealth 



Quotes: 

04:40 “It's wise to link up with people who are excelling in their own departments to help leverage your business.” —Madeline Stout

07:11 “Your profit and loss are never going to give you the answers that you're looking for.” —Madeline Stout

14:29 “Finances, a portion of it is the numbers, but a larger portion of it is actually the behavior and our relationship with money.” —Madeline Stout

15:07 “You need to have disciplines and behaviors in order to sustain wealth, rather than to just have it for a moment.” —Madeline Stout 

15:16 “Making money and keeping money aren't the same thing.” —Scott Reib

17:38 “You are not required to finish making a bad decision. But as an entrepreneur, you have to be responsible for your ship.” —Madeline Stout 

18:05 “If you want to have a profitable company, you can decide today to be profitable and start making decisions instantly.” —Madeline Stout


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Episode 10: Breakthrough Strategies for Targeted Personal Growth and Maximizing Your Results with Billy Cox

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Episode 8: Turn Your Book Into a Business Tool: Publishing Strategies That Get Results with Ken Rochon