Episode 13: Marketing Strategies to Protect Your Brand and Grow Your Business in a Shifting Landscape with Jill Miller
“It's good to have a good marketing mix— we mix the old with the new the online and the offline. And that gives people maximum exposure for their business.” —Jill Miller
New technologies and market trends emerge daily, disrupting entire industries and forcing entrepreneurs to evolve their strategies or risk getting swept away. In this climate, protecting our brand identity is crucial for weathering the storms and maintaining a steady course for growth.
In this episode, Jill Miller, owner of VIRA Creative, shares her experience adapting to changes in the marketing industry over 13 years. Scott and Jill also cover interesting topics such as adapting to shifts in social media and online marketing, the importance of collaboration between graphic designers and marketers, understanding your target audience, protecting your brand through trademark research and working with legal counsel, and leveraging AI tools without losing your authenticity.
Join the conversation for a free brand assessment and learn practical tips for building an agile marketing approach and unbreakable business legacy.
Connect with Jill:
Jill Miller is a multi-faceted professional blending expertise in business consultancy, marketing, academia, and yoga instruction. With a B.A. in Liberal Arts and an M.S. in Integrated Marketing Communications, she has spent over a decade supporting small business owners in various roles, from consultant to strategic director. Beyond her business pursuits, Jill is a certified Baptiste Power Vinyasa Yoga teacher, joining an elite group of fewer than 300 individuals worldwide upon her certification in 2012.
In addition to her consultancy and yoga endeavors, Jill shares her knowledge as an adjunct faculty member at Saint Xavier University, teaching Advertising in Marketing since 2014. Passionate about empowering small businesses, she launched the podcast "V is for Victory: How Small Businesses Overcome Big Battles" in 2020. When not engaged in professional pursuits, Jill enjoys activities like snowboarding, golf, and gymnastics, alongside cherished moments with her husband, two children, and loved ones.
Episode Highlights:
01:11 Adapting to Marketing Landscapes-Online and Offline
05:42 The Importance of Collaboration in Marketing Strategies
10:07 Getting Your Message Out More Cost-Effectively
14:24 Trademark Law and Logo Design
19:07 AI in Advertising
25:05 More Rounded Entrepreneur
Don't get swept away by the waves of change—learn how to ride them instead! Join in as @reiblaw and Vira Creative Founder, Jill Miller share lessons on adapting strategies, collaborating cross-functionality, protecting your brand, and more!
#Podcast #NewPodcast #TheShatterproofEntrepreneur #BusinessStrategy #MarketingStrategy #Branding #DigitalMarketing #SocialMediaMarketing #ChangeManagement #Disruption #Trends
Quotes:
04:58 “You won't convince me traditional marketing is dead.” —Jill Miller
05:22 “It's good to have a good marketing mix— we mix the old with the new the online and the offline. And that gives people maximum exposure for their business.” —Jill Miller
06:10 “You've got to make sure that whatever you're doing all of your marketing has very clear calls to action.” —Scott Reib
06:58 “Sometimes you have more time than money. And you've got to use the capital that you have.” —Scott Reib
07:51 “In the end, everything goes back to relationships. People buy from the people they know like and trust.” —Scott Reib
08:11 “Not all graphic designers understand marketing. Not all marketers understand design… It's good to get the right people.” —Jill Miller
19:46 “One of the biggest mistakes that all entrepreneurs make is they're undercapitalized… And so you've got to find ways to get your message out that are more cost-effective.” —Scott Reib
11:17 “A lot of businesses just don't fully understand their target. It is very easy to assume that people spend their entire lives online, but it's just not true. And even if they spend a good majority of it online, they might be looking for entertainment and not products and services. You’ve got to fully understand your target market.” —Jill Miller
18:57 “Live and learn, but you got to learn the first time.” —Jill Miller
21:19 “Take some things that you see that are working out there. But you have to make them your own to stand out.” —Scott Reib
23:12 “AI is a tool, but don't let it do all the work for you.” —Jill Miller
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