Episode 14: How to Strengthen Trust Through Holistic Branding Management with Steph Silver
“When you forget that it's human to human, then your business becomes numbers.” —Steph Silver
Your brand is the foundation upon which your entire business is built. A strong, well-defined brand gives customers clarity on what you stand for and builds trust in who you are. However, branding is much more than just a logo— it's how your values and mission manifest in every interaction, both internally and externally.
This week, Scott is joined by Steph Silver, a brand maven, speaker, author, transformational abundance coach, and Founder of Vine Collective. Steph takes a mission-driven approach to help businesses define their identity and strengthen internal culture through holistic marketing strategies.
Listen in as Scott and Steph discuss how you can take your branding to the next level, how defining your company's core values and brand expression can lead to stronger customer connections and increased success, the importance of aligning your marketing strategies with your mission and culture, plus tips for empowering your whole team with your brand identity.
Connect with Steph:
Feeling like she started adulthood from the back of the pack, Steph spent early adulthood working with break-neck intensity to rise into a position that made her feel worthy. Considering her upbringing, running an Ad Agency and working with world-class brands felt truly remarkable. But it was when she shared stories about her childhood with friends, who thought her past was too wild to be true, that Steph began to understand how chaotic her life had been and what a miracle it was to transcend it.
Through writing about her life as a serial transplant, a child of addiction, and the kid who was always disappearing for one reason or another, Steph realized that, paradoxically, when she wasn’t scared, she was a naturally happy optimist and adventurer.
Now, as the owner of Vine Collective, Steph is dedicated to shining light, seeing beauty, and helping others see themselves through coaching, brand-building, workshops, and retreats.
Episode Highlights:
01:38 Balancing Work and Personal Life While Providing High-Quality Services
09:36 Marketing and Branding Strategies for Small Businesses
13:46 Cultural Fit in a Growing Startup
18:57 Defining a Company’s Voice
26:00 Aligning Brand Expression with Core Values
Resources:
Book
Defining your brand's core values and expression can transform your business from the inside out. Join in as @reiblaw and Vine Collective Founder, Steph Silver share tips for taking your marketing to the next level through internal alignment. #Podcast #NewPodcast #TheShatterproofEntrepreneur #branding #marketingstrategy #businessgrowth #brandidentity #culture #entrepreneurship
Quotes:
02:42 “Nonprofits need to be profitable, too.” —Steph Silver
02:54 “I wanted to make sure that I was improving the world and not just helping people spend money on things that didn't want. Marketing is hard that way.” —Steph Silver
07:44 “If your family isn't healthy, then your business isn't going to be healthy either, and vice versa.” —Steph Silver
08:22 “If you're just looking at dollars and cents, then you're missing a lot of beautiful things in between.” —Steph Silver
09:59 “Marketing Is the tactical— how to get out in front of your target audience. And then the branding isn't just the logo— it’s all the look and feel, and the feel is a big part of it.” —Steph Silver
10:36 “Marketing is everything that you do to bring in a customer to your business, to have a chance to sell to them, and the branding is such an important part of that.” —Scott Reib
12:53 “When you forget that it's human to human, then your business becomes numbers.” —Steph Silver
15:02 “Communication starts with the heart, goes to the head, and then it goes to the external world. And if it's all tactical, then you're likely going to miss most of your opportunities.” —Steph Silver
15:14 “You've got to focus on the internal brand before you go external.” —Scott Reib
20:27 “If you don't define the brand voice, it starts to get disparate, and then your product isn't as effective as it could be because it wasn't defined early on. And that's when you have to rebrand.” —Steph Silver
21:39 “Businesses don't like to talk about feelings, but that is the basis from which all decisions are made, whether we want to admit it or not.” —Steph Silver
24:13 “Roots are the things in your business that will never change. It's the reason that you got into business. Your vines are what you stand for and what your product is. Your blooms are the beautiful things that stand out that make your business different.” —Steph Silver
27:46 “Your brand controls how you spend your money, how you treat your money.” —Scott Reib
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